For over 40 years, Women in Cable Telecommunication, or WICT, has been serving women in the workplace through leadership and career development. Recognizing the contemporary challenges professional women face, WICT rebranded to advance its mission. LEM was brought in to craft a rebranding and messaging strategy. Then, through targeted social media, op-ed placement, and earned media, we elevated the WICT Network’s name recognition and boosted engagement on social media and beyond. To see one example of an op ed our team wrote and published in the Washington Business Journal, click below: