After experiencing the devastating stillbirth of her daughter, Liz O’Donnell founded Aaliyah in Action to provide self-care packages and bereavement support to those who experience perinatal or neonatal loss. Aaliyah in Action turned to LEM to amplify its message of hope and support to those hurting. LEM developed messaging and pitches to secure media coverage in WebMD, Insider Magazine, and appearances on DC’s ABC7, NBC4, Fox5DC and The National Desk. (click below to watch)